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Under Armour

Under Armour Collaborations Bring Hype Back Home

Under Armour needed local hype. Centered around the theme of homecoming, we helped Under Armour invest in local communities and bring fans of all ages out onto the court.

We partnered with UA Basketball to bring the iconic neighborhood of Sesame Street and Curry 9 product line to life, alongside the refurbished court of Rucker Park in Harlem, NY.

Core Services

  • Creative Direction + Design
  • Creative Strategy
  • Experiential Marketing
  • Integrated Production

With a youth basketball clinic hosted by the NBPA, and several interactive photo moments rooted in the Hooper’s Store experience, we fostered meaningful connections with the Under Armour brand.

Invisible North has been an ongoing partner of Under Armour, previously bringing to life a series of citywide activations to celebrate the homecoming of Stephen Curry and Dennis Smith Jr. to the 2019 NBA All-Star Weekend in Charlotte. Welcoming 1000+ visitors, the campaign featured a jersey reveal for Jr. NBA teams, the launch of the UA Curry 6 Sneaker, a mobile command center double-decker bus with custom designed LED screen content and the re-launch of two community centers in Charlotte and Fayetteville alongside a special on-court performance by Lil Yachty with 500 attendees.