Planting Coachella’s Own Superbloom
Coachella came to us to rekindle the energy that brings thousands of revelers to Indio every year.
After a two-year hiatus, the festival needed to navigate the rapidly converging landscape of the physical and digital, and its new expectations for IRL experiences. Coachella needed an innovation partner without compromising their history of world-class brand partnerships.
- Account Management
- Creative + Brand Strategy
- Creative Direction + Design
- Talent Partnerships
We worked with Coachella’s innovation team to bring fan engagement to life across web3 tools and ecosystems alongside their crypto partner.
Our large-scale immersive experience, Superbloom, combined the momentous NFT drop and NFT artist Zach Lieberman’s vision to make the ‘ticket’ rollout a smash success, and create a new model around fan loyalty. 62,000 attendees claimed their NFTs, ranging from dedicated entry line access, limited edition merch, F&B vouchers, and premium festival upgrades. During the festival, Coachella’s partner became one of the Top 20 Most Downloaded Finance Apps for the first time.