(Probably) Real in Miami
adidas set out to explore the boundaries of what’s virtual and what’s real. A showcase of the brand’s presence in web3, (Probably) Real welcomed select guests to the adidas metaverse and debuted their first line of wearables—Virtual Gear. An exclusive exhibition in Miami, (Probably) Real invited holders of Into the Metaverse NFTs and partner communities like Bored Ape Yacht Club, Pixel Vault, and Admit One.
- Account Management
- Brand Partnerships
- Creative Direction + Design
- Influencer Talent & Programming
- Integrated Production
Virtual runways, NFT origin artifacts, and interactive AR tech by DRESSX led invitees into the expanding metaverse of adidas. In addition to an exclusive look at Virtual Gear, guests learned the design process behind the new wearables, and could even try on the collection in real time.
FEWOCiOUS made an appearance with live paintings, Bacardi kept spirits high with an open bar, and Pusha T surprised guests with a close-up performance.
(Probably) Real successfully launched adidas’ first-ever wearables while exploring the concept of virtual presentation. Blending the physical and virtual, we let guests experience firsthand the new world of Virtual Gear and what it means for the future of fashion.