We Took Millions to The Prom
With The Prom, we wanted to capture the excitement of being asked to dance. In a world more divided than ever, we provided viewers with a space that not only accepts but celebrates difference.
Leading up to the release, we engaged audiences with a multifaceted promotional campaign encouraging the Netflix family, TikTok Influencers, and Youtube creators to share their own prom stories. Finally, we hosted a virtual Prom with Queer Eye’s Jonathan Van Ness and headlined by Janelle Monae and DJ Galantis.
- Brand Partnerships
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Film + Content Creation
- Integrated Production
- Media Planning + Buying
Our online party presented viewers with a moment of relief, laughter, celebration and joy at the end of a year where many of the moments which create these feelings were missed or canceled.
After the livestream, the content was hosted on Netflix’s Youtube account for a total of 1.7M+ views and millions of online impressions.