Bumble Buzz is Back
After a year of collective isolation, we brought Bumble back on the dating scene in 2021. Bumble wanted to create meaningful in-real-life touchpoints to remind their community about the power of connection. All with safety and creativity as the guiding light of integrated experiences.
- Brand Partnerships
- Creative Direction + Design
- Creative Strategy
- Integrated Production
- Media Planning + Buying
As a welcome reprieve during a time of social distancing, we revived the spirit of Bumble across the country in ways bespoke to the local culture of each city.
In Phoenix, we surprised community members with bouquets and air plants provided by local florist Camelback. In Boston, we partnered with the Red Sox to bring an epic Boston love story to life — inviting Bostonians to share their best Bumble story for a chance to win the dating experience of a lifetime at Fenway Park.
In NYC, we incentivized membership by offering free coffees and breakfast sandwiches to all Bumble users at the Bumble Bodega.
In LA, we partnered with Tacos 1986 and Erewhon to sling tacos and juices for locals with a reminder that their new fellow wave-rider is just a swipe away.
And in Miami, we popped up during Art Basel with a photo booth for new and existing users to take new pics to show off in their profiles.