Hunter
A Greenhouse in Grand Central
Navigating a shift into e-commerce, Hunter needed to promote the brand outside of traditional retail.
To provide the authentic product education Hunter was looking for, we created a high-profile installation in Grand Central: a modern greenhouse recreating the serene Scottish Highlands amidst the noise of Vanderbilt Hall.
Core Services
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Integrated Production
- Media Planning + Buying
- Onsite Retail
With this project, we captured the attention of over 20,000 in-person commuters. Our event rippled through the media and landed a cover story in Forbes, reaching over 17 million readers.
