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A Greenhouse in Grand Central

Navigating a shift into e-commerce, Hunter needed to promote the brand outside of traditional retail.

To provide the authentic product education Hunter was looking for, we created a high-profile installation in Grand Central: a modern greenhouse recreating the serene Scottish Highlands amidst the noise of Vanderbilt Hall.

Core Services

  • Creative Direction + Design
  • Creative Strategy
  • Experiential Marketing
  • Integrated Production
  • Media Planning + Buying
  • Onsite Retail

With this project, we captured the attention of over 20,000 in-person commuters. Our event rippled through the media and landed a cover story in Forbes, reaching over 17 million readers.