Vimeo Goes Virtual
Leading creative platform Vimeo wanted to expand into a new industry: marketing. We knew marketers needed an introduction to the full range of Vimeo’s product suite, so we took the opportunity to show it off.
With our highly-targeted, integrated campaign featuring over 200+ animated and static assets, we drove audiences to the brand’s virtual conference, “Outside the Frame”.
- Account Management
- Creative Direction + Design
- Creative Strategy
- Integrated Production
- Talent Partnerships
For the event, we sourced a wide range of leaders from brands including WeTransfer, LinkedIn, ABI, OkCupid, DuoLingo, and TED.
With these market drivers, we organized a series of discussions on what it takes to successfully market to today’s diverse audiences. And the marketing community showed up. With nearly 5,000 attendees and 1,000+ livestream viewers at its peak, doubling our goals for the virtual finale event.