PepsiCo
Gatorade Hydration Boosters
Gatorade set out to reposition Hydration Boosters as an everyday essential, extending the brand beyond sport into daily life.
We created Never Fly Dry, a high visibility airport takeover that met consumers in one of their most dehydrated and overlooked moments: travel.
Core Services
- Account Management
- Creative + Brand Strategy
- Creative Direction + Design
- Film + Content Creation
- Media Planning + Buying
Travelers arriving at O’Hare were greeted with an unexpected burst of energy as Gatorade transformed the baggage claim area into a refreshment runway. This tentpole activation positioned Gatorade Hydration Booster as a grab-and-go travel essential for pre- and post-flight routines.
The unexpected sampling moment at baggage claim captured travelers’ attention during peak need for hydration, meeting a core active demographic when energy and recovery were most relevant. We were then able to expand to additional airports and travel hubs to continue reaching consumers in motion, pairing on-site sampling with digital touch points to extend engagement beyond arrival.
