NESPRESSO
The Samra Vinyl Café
Nespresso set out to launch its Samra Origins line through an immersive takeover of its SoHo boutique, translating product into culture.
We reimagined the retail space as Samra Café, a sensorial experience that blended coffee and music into a single, unified ritual inspired by The Weeknd’s personal story.
Core Services
- Brand Partnerships
- Creative Direction + Design
- Experiential Marketing
- Onsite Retail
Rooted in themes of heritage and identity, the experience connected the rhythms of coffee and sound. Guests sampled the Togetherness Blend while listening to vinyl curated by Abel, transforming tasting into a multi-sensory moment of discovery.
The space itself broke from traditional retail, introducing circular forms, soft archways, and intimate listening booths that echoed the shape and ritual of both records and coffee.
