NESPRESSO
Vertuo Pop Café
To celebrate the launch of Nespresso’s new Vertuo Pop machines and highlight everyday coffee in unexpected places, we took over an elevator inside the World Trade Center, turning the space into the tiniest, most unexpected café—taking coffee to go to a whole new level.
Core Services
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Integrated Production
Nespresso’s specialist baristas guided the guest experience over on a short elevator ride, preparing delicious Nespresso coffees at our Vertuo Pop Café—each of which took about 30 seconds to brew. Guests chose from a select menu of hot espresso, latte, and coffee-to-go.
