The Irishman Takes Fans Back in Time
We wanted to transport audiences into the world of The Irishman, without relying on the high caliber talent. Surrounding the release, we created an immersive campaign at key premieres across the country.
- Brand Partnerships
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Film + Content Creation
- Integrated Production
- Media Planning + Buying
In Los Angeles, we staged a fleet of vintage branded Lincoln continentals and flanked the red carpet with a historical newsstand displaying our Irishman Daily Newspapers. At the limited New York release at the historic Belasco theater, we stationed phone booths and newsstands on the ground floor.
With branded napkins and custom bottles in watermelons, we helped audiences drive excitement home. Finally, we partnered with local Italian family businesses in NYC’s Little Italy to provide a variety of immersive stunts and a range of fun takeaways such as free cannolis, arancini, Chianti, fresh mozzarella, and haircuts.
With over 36,000 distributed items, 18,000 total newspapers, and 3,700+ social posts, we took fans back in time and to the theaters.