Ledger On the Ground
Ledger was looking to increase brand awareness among B2C and B2B stakeholders. To make the brand synonymous with trust, our strategy needed to center around placing Ledger in key industry moments.
With a bold brand design system—including an updated look and feel for physically produced elements and a global brand activation toolkit—we developed a flexible platform to help Ledger activate throughout the year at mainstay events.
- Account Management
- Creative Direction + Design
- Creative Strategy
- Integrated Production
We partnered with Ledger for their appearance at VeeCon, a first-of-its-kind Web3 conference. Exclusive to holders of VeeFriends NFTs, VeeCon featured a lineup of the biggest leaders in Web3, brands and personalities alike. Our space for Ledger featured: motion graphics powered by original VeeFriends art by Gary Vaynerchuk and elevated product displays for Ledger’s collabs with VeeFriends and Adam Bomb Squad.
At the largest gathering of bitcoiners in the world, we produced a private event for Ledger to elevate their presence at BTC Miami.
Set at our Ledger Villa, the exclusive event welcomed 149 industry leaders and VIPs to a weekend to remember. Featuring cocktail hours, invite-only dinners, and product displays to showcase Ledger’s latest, the gathering reinstated Ledger as a premium solution to securely storing, accessing, and exchanging digital assets.