Emily In Little Paris
For the Season 3 launch of Emily in Paris, Netflix wanted to give fans more access than ever to Emily’s world.
After hours of binge-watching, fan interviews, and a whole lotta hashtags, we realized what fans loved most was the feeling of being swept up in an idyllic version of Paris where the fashion is always chic and stress melts away like a fresh macaroon.
We needed to find a way to give the people of New York, in the dead of winter chill and holiday stress, the effortless feeling of living like Emily.
Our solution – create our own Parisian-inspired holiday market, an influencer’s dream destination where the music-filled streets overflow with chic boutiques and sweet treats – a place where everyone can feel like Emily.
- Brand Partnerships
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Film + Content Creation
- Integrated Production
- Media Planning + Buying
What better way to bring a little bit of Emily’s Paris to NYC than by taking over the newest and cutest little neighborhood in the city – Little Paris.
We invited the city to experience La Vie en Rose – bringing together media and show talent, spotlighting local small businesses, and giving thousands of New Yorkers more than a little bit of Paris magic.
For three days excitement was in the air as eager fans, many dressed like Emily herself, lined up around the block ready to post every “too cute!” moment to social.
With a custom Emily in Little Paris Passport in hand, fans traveled across Little Paris and received stamps for exploring that could be exchanged for coveted premiums like Emily’s iconic bucket hat.
Carefully curated to ensure every moment was worthy of being Emily’s next viral post, experiences included photo moments recreated from iconic show scenes, bestie bracelets from Catbird, floral bouquet giveaways from East Olivia, French language games with Coucou, and custom food and beverage from Maman.
The weekend wrapped with over 5000+ market visitors and interactions from fans across NYC, over 7,200 giveaways distributed, millions of media and social impressions, and thousands of grateful fans excited to tune-in for season three of Emily in Paris.
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