Ripple Foundation
In The APAC Zone
Ripple needed to drive awareness across APAC and engage with the emerging XRP and XRPL communities in the region, elevating its position as an industry thought leader.
With our deep cultural IQ and on-the-ground experience in the region, we designed immersive conference experiences in both Seoul and Tokyo, boosting awareness and highlighting Ripple’s innovative features through a community-driven approach.
Core Services
- Account Management
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Integrated Production
In Seoul, we created the XRPL Zone, marking Ripple’s presence during Korea Blockchain Week. The XRPL Zone was a multi-modal, developer-friendly space where guests could pick up refreshments, get hands-on with demos and insights, network, and take in panel conversations and keynotes.
The XRPL Zone followed the progression of light and shifted from day mode to night mode using sensory cues like dynamic lighting inspired by Seoul’s sunrises and sunsets, which were reflected in the OOH and DOOH banners and billboards across the city.
We then built an intimate experience called XRP Nexus in Tokyo, an intimate day-and-night conference that took design cues from Japanese culture to create a dynamic space that brought together Ripple execs, Japanese institutions, and the local XRP community.
An interactive gallery of live, projected data visualizations immersed guests into a real-life reflection of XRP, while additional demo stands, lounge areas, and a café created space for networking, creative inspiration, and knowledge sharing.
