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UBER

The Uber One Shop

Uber wanted to develop a multi-stop college tour to celebrate the launch of its newest membership plan: Uber One for Students.


To properly bring Uber onto campuses across the country, we showed off the all-day convenience of the membership through the ultimate, tourable one-stop shop: The Uber One Shop.


Core Services

  • Account Management
  • Creative Direction + Design
  • Creative Strategy
  • Experiential Marketing
  • Integrated Production

The One Shop brought Uber One for Students to life, combining in-app deals with the vibrancy of art installations in a full-build that traveled across the US.

We kicked off our multi-state tour at UMiami, and travelled to eleven additional schools, choosing those with strong, on-campus culture, from Ohio State to Penn State to USC. At each stop, we stationed The Uber One Shop at key campus locations.

Select stops were complemented with on-site DJs and additional campus-specific giveaways like branded popsicles.

The Uber One Shop was the perfect space for students to stock up on campus essentials, snag free merch via our Scratch-and-Win tickets, and snap selfies in different vignettes like our Taco Bell sauce wall.

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