Rabbit
The (Retro)Future
Rabbit tasked us with launching their long-awaited r1 device during their quarterly keynote address—but to fit the device’s purpose, they wanted to avoid the typical product launch. So, we threw the r1 a retrofuturistic party instead.
Core Services
- Account Management
- Creative + Brand Strategy
- Creative Direction + Design
- Film + Content Creation
- Media Planning + Buying
Our rabbit r1 pick-up party was a live unboxing celebration that embodied the device’s playful tech expression and placed it within a storied legacy of tech and play.
Taking inspiration from the r1, we translated the device’s tactile features into a playground of interactive art, including light installations, audio visualizers, and a 360º photobooth. Adding a bit of theatricality, we created custom conveyor belts that revealed and delivered r1 devices to guests.
To create an immersive livestream experience, we built a multi-sensory stage with custom lighting and visuals for CEO Jesse Lyu’s keynote speech, live-streaming it using a 5-camera broadcast. Following the keynote, the stage hosted DJ sessions with renowned artist DJ Uffie.
