PROPEL FITNESS WATER
Propel Your City Project
Propel needed to showcase their partnership with Michael B. Jordan with a campaign that focused on their shared mission for equitable fitness access.
With equity in mind, we developed the Propel Your City Project: a multi-year, multi-city initiative that championed fitness leaders and collectives advancing the cause in their communities.
Core Services
- Brand Partnerships
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Film + Content Creation
- Integrated Production
The Propel Your City Project was a two-year project, where we partnered with 16+ local fitness organizations in five cities: Los Angeles, Atlanta, Houston, Detroit, and MBJ’s hometown of Newark. With the expertise and experience of our partners, we created localized fitness experiences that were inclusive, accessible, and community-driven.
To spread the message of PYCP, we crafted a TVC spot featuring MBJ, who traveled the country and rallied communities under the shared mission of equitable fitness. The spot aired on major media spots, expanding Propel’s audience.
We also partnered with Hypebeast, giving the publication special access inside our Houston fitness hub, expanding our audience reach.
