SUI
Korea Blockchain Week Launch
Sui wanted to be the talk of the town during KBW as it celebrated the launch of its first-ever Web3 gaming device, the Sui0X1.
We tapped into our global expertise to execute a 360º campaign, READY / SUI // PLAY→, and transformed the city of Seoul unto a giant, ungated playground—putting gamers directly into an IRL gamified landscape.
Core Services
- Creative + Brand Strategy
- Creative Direction + Design
- Film + Content Creation
- Integrated Production
- Media Planning + Buying
We highlighted Sui’s role in creating the next era of gaming by blending the worlds of Web2 and Web3 in an expansive gamified space. Our immersive experience at KBW Impact that featured live gaming demos and exclusive merch, and also included the live unveiling and demo of the SuiPlay0X1 console.
To keep the energy flowing throughout the week, we hosted an epic eSports tournament that fostered community and competition, as gamers played for a chance to win a coveted SuiPlay0X1.
We made moving gaming portals throughout the city, with dynamic OOH that lived across multiple locations and formations, including a mobile LED truck that doubled as a PC bang—bringing gaming straight to Greater Gangnam and Seongsu.
At the core of our campaign were custom, animated avatars, inspired by Sui’s droplet logo. Multiple textures, colors, and movements brought the avatars to life, and their dynamism immersed guests into Sui’s brand world across multiple touchpoints.
