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Klarna Slam Dunks On All-Star Weekend

Klarna saw the NBA 75 All-Star Weekend as an opportunity to drive awareness around their new partnership with the Chicago Bulls and convert new audiences into Klarna customers. To do this we proposed: the Klarna All-Star Vault.

Designed to appeal to both casual basketball fans and diehard sneakerheads, the vault experience offered a roundup of Stadium Goods apparel and a legendary lineup of sneakers including Michael Jordan’s own game-worn kicks.

Core Services

  • Account Management
  • Creative Direction + Design
  • Creative Strategy
  • Film + Content Creation
  • Integrated Production
  • Media Planning + Buying

We also created to allow Klarna users special purchase access to select sneakers. Outside of the vault, we engaged fans with challenges and offered one-of-a-kind balls designed by resident artist Sophia Chang.

We took the experience online to reach a wider audience, collaborating with NBA All-Star Zach LaVine and creators Tristan Jass and Cash Nasty. Our digital partnership with Complex featured in an original YouTube episode recorded on-site, resulting in over 1M impressions.