Klarna Slam Dunks On All-Star Weekend
Klarna saw the NBA 75 All-Star Weekend as an opportunity to drive awareness around their new partnership with the Chicago Bulls and convert new audiences into Klarna customers. To do this we proposed: the Klarna All-Star Vault.
Designed to appeal to both casual basketball fans and diehard sneakerheads, the vault experience offered a roundup of Stadium Goods apparel and a legendary lineup of sneakers including Michael Jordan’s own game-worn kicks.
- Account Management
- Creative Direction + Design
- Creative Strategy
- Film + Content Creation
- Integrated Production
- Media Planning + Buying
We also created Klarnavault.com to allow Klarna users special purchase access to select sneakers. Outside of the vault, we engaged fans with challenges and offered one-of-a-kind balls designed by resident artist Sophia Chang.
We took the experience online to reach a wider audience, collaborating with NBA All-Star Zach LaVine and creators Tristan Jass and Cash Nasty. Our digital partnership with Complex featured in an original YouTube episode recorded on-site, resulting in over 1M impressions.