Nespresso
Enter the Vault
Nespresso wanted to establish its role as an essential part of a precious morning coffee experience with an experiential moment inspired by its latest brand campaign, The Heist.
To best highlight the preciousness of Nespresso and transform morning coffee rituals, we built a gilded vault in the middle of Grand Central Station, inviting guests to step inside and experience the treasure of Nespresso.
Core Services
- Account Management
- Creative Direction + Design
- Creative Strategy
- Film + Content Creation
- Media Planning + Buying
Featuring an oversized dial door and gold finishes, The Vault by Nespresso was an immersive space of indulgence, where guests could gather around a central tasting bar to sample a selection of Nespresso’s signature blends. The space included a cozy lounge area where guests could savor their coffee in comfort as they waited for their trains.
We further celebrated the treasure and rich design of Nespresso by showcasing Nespresso capsules as precious jewels, placing them within artistic displays like mirrored vitrines and illuminated cases.
To amplify the experience beyond Vanderbilt Hall, we captured The Vault by Nespresso in a dynamic 60-second hero film. The film was complemented by additional editorial photography that showcased both the space and the guests within it, balancing authenticity with cinematic sophistication.
