Invisible North

Under Armour: Basketball

As a brand rooted in performance, Under Armour is laser focused on using sport to support and inspire the next generation. In our multi-year relationship with Under Armour as their integrated agency, we have created and produced several campaigns across their grassroots efforts from events at NBA All-Star Weekend, to community initiatives, to new product launches, all with the aim of bringing this mission to life.

During our partnership, our creative direction, strategy and production acumen has brought the world of basketball to life through grassroots activations, media events, and campaigns that engage and educate young, dynamic athletes and lifestyle enthusiasts. Activations have included Steph Curry and Dennis Smith Jr.’s homecoming celebration for NBA All-Star Weekend in Charlotte, media-focused shoe launches for two of their biggest ambassadors, and ongoing creative support for community-forward events.

Core Services

Creative Strategy
Creative Direction + Design
Film + Content Creation
Integrated Production
Influencer + Talent Programming
Brand Partnerships
Media Planning + Buying