Under Armour: All-Star Weekend
During our partnership, our creative direction, strategy and production acumen has brought the world of basketball to life through grassroots activations, media events, and campaigns that engage and educate young, dynamic athletes and lifestyle enthusiasts. Activations have included Steph Curry and Dennis Smith Jr.’s homecoming celebration for NBA All-Star Weekend in Charlotte, media-focused shoe launches for two of their biggest ambassadors, and ongoing creative support for community-forward events.
Creative Direction + Design
Film + Content Creation
Influencer + Talent Programming
Media Planning + Buying