Invisible North

Uber Eats x sweetgreen: Real Food, Real Talks

Uber Eats was looking to celebrate their exclusive partnership with sweetgreen in Washington, D.C. and wanted to engage the community around their healthier options. To do this, we hosted a curated in-home thought leadership series for content entitled Real Food, Real Talks.

Over 5 days of programming, we brought to life the overarching Real Food Within Reach campaign and provided an elevated platform bringing together relevant people from the D.C. community trying to make the world better through food, hospitality, social impact, art, music and design.

The content series celebrated local community, drove engagement with the brand, and let consumers know that with Uber Eats, home is where the sweetgreen is resulting in over 3.95M social media impressions.

Core Services

Creative Strategy
Film + Content Production
Influencer + Talent Programming
Integrated Production
Brand Partnerships + Sponsorships
Creative Direction + Design

Uber Eats: Go Big NYC

To raise awareness of Uber Eats’ presence in NYC and educate around their premium restaurant partnerships, we rolled out a mass media campaign targeting consumers and businesses in high-traffic locations across the city including airports, mass transit and professional hubs.

We met Uber Eats consumers where they are, demonstrating how Uber Eats curates and creates elevated food moments by educating consumers on its real-time tracking reliability which resulted in over 260,000 in-market assets and 445.5M media impressions.

Core Services

Creative Strategy
Creative Direction + Design
Integrated Production
Media Planning + Buying
Brand Partnerships + Sponsorships
Insights + Measurements