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OnePlus x Verizon: Crackables 2.0

Oneplus wanted to showcase the speed of the new OnePlus 8 flagship product in partnership with Verizon and 5G technology, so we worked together to build a live-streamed, interactive virtual gaming experience that engaged the world with the product through the game Crackables 2.0.

To capture the feeling of an in-person finale event, we designed and built a one-of-kind virtual world that transported viewers and players into a virtual arena. Through remote content shoots with 10 elite global influencers and a live stream host, YouTube Creator Preston Arsement of @PrestonPlayz, we crafted the gameplay into a larger story through custom animations, motion graphics and compelling content shot by our finalists themselves with remote direction.

The digital activation featured 30 minutes of custom content all produced and created with our remote in-house content team with over 55,000 viewers tuning in live from around the world.

Core Services

Creative Strategy
Virtual Experience
Creative Direction + Design
Film + Content Creation
Integrated Production
Influencer + Talent Programming
Prizing + Sweepstakes Management

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