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Netflix: The Irishman

With Martin Scorsese's The Irishman, Netflix had a BIG title to release and they needed a BIG way to do it. We designed a new way to engage audiences around the world of a motion picture that didn’t rely on the high caliber talent and really introduced the content authentically.

With a multifaceted 360 creative strategy we built buzz leading to a launch that brought consumers, press, industry heroes, and influencers back to the good ol’ days.

Our integrated campaign teased out a series of custom creative assets across mixed mediums kicking off with a content stunt at the LA red carpet premiere and crescendoing with a complete takeover of NYC’s Little Italy that involved 11 small business partners and earned the attention of millions.

Core Services                                       

Creative Strategy
Creative Direction + Design
Integrated Production
Brand Partnerships + Sponsorships
Insights + Measurement
Film + Content Creation
Media Planning + Buying
Experiential Marketing

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