About     Press     Contact

Netflix: Bird Box

Netflix was looking to create an innovative way to capture attention and build suspense through word of mouth to promote the premiere of their new original film, Bird Box.

We set the stage for the launch with an eye-catching OOH installation that immediately immersed passersby into the tone of the intense thriller. By tapping into the mysterious elements of the plot, we created an interactive cube that blended actual content from the film with custom AR and shadow animations that reacted to guests movements, resulting in a one-of-a-kind experience and earning over 48,000 real life impressions.

Core Services

Creative Strategy
Creative Direction + Design

Media Planning + Buying
Film + Content Creation
Integrated Production

Experiential Marketing

© Invisible North, 2021
  Instagram    |   LinkedIn