
Hunter Boots
To garner the press and media attention Hunter was looking for, we created a high-profile OOH installation in Grand Central, where we built a modern greenhouse that recreated the misty Scottish Highlands in the middle of the chaotic pace of Vanderbilt Hall capturing the eyes of over 20,000 in-person commuters.
The event was picked up by media around the world, including landing a cover story on Forbes, and helped showcase the brand in a fresh and exciting way reaching over 17M people while providing the perfect setting for authentic product education.
Core Services
Creative Strategy
Creative Direction + Design
Integrated Production
Experiential Marketing







