Invisible North

Hunter Boots

The Hunter brand was looking to shift their business towards an e-commerce strategy and were seeking new avenues to promote the brand outside of traditional retail that educated around the broader product offering past the iconic boot.

To garner the press and media attention Hunter was looking for, we created a high-profile OOH installation in Grand Central, where we built a modern greenhouse that recreated the misty Scottish Highlands in the middle of the chaotic pace of Vanderbilt Hall capturing the eyes of over 20,000 in-person commuters.

The event was picked up by media around the world, including landing a cover story on Forbes, and helped showcase the brand in a fresh and exciting way reaching over 17M people while providing the perfect setting for authentic product education.

Core Services

Creative Strategy
Creative Direction + Design
Integrated Production
Experiential Marketing