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Hermès: Silk Mix

Hermès wanted to bring their Silk Mix campaign from Paris and Madrid to New York City in a full-store takeover at their Madison Avenue Men's Boutique.

Working hand in hand with their international creative team, we transformed all four floors of the space into an interactive record shop highlighting their iconic silk scarves and the soundtracks from the fashion shows in which the scarves were first released.

Using unique RFID tracking, guests were able to take a scarf record off the shelf and establish new relationships with the brand through music.

Core Services

Creative Direction + Design
Experiential Marketing
Integrated Production

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