Hasbro: Nerf Ultra One Championship
We launched a 360 campaign around the new Nerf Ultra blaster through the lens of a global competitive championship series inspired by the world of esports.
Together we produced a product reveal spot for global distribution, that played in 140 countries, as well as an integrated influencer content series that featured 20 influencers from around the country competing live against one another on a custom interactive games course with skills challenges designed to showcase product features and functionality.
The entire competition resulted in enough content for a 10-part YouTube series and over 11.6M social media impressions.
Creative Direction + Design
Film + Content Creation
Influencer + Talent Programming
Prizing + Sweepstakes Management