Air New Zealand: Escape The ORDinary
We dropped shipping containers into Pioneer Court to deliver a fully immersive pop-up experience, including a one-of-a-kind infinity room with panoramic sound, tactile elements, and dynamic video content of iconic New Zealand landscapes and scenes of Australia. Additional shipping containers included the dynamic experiences of Kiwi-inspired cuisine offerings and an in-flight simulation.
The uniquely Kiwi experience was a huge success, truly showcasing why Air New Zealand is a "Better Way to Fly". Not only did the brand have direct contact with more than 2,000 consumers, it generated top-tier media coverage in Chicago and beyond.
Creative Direction + Design
Film + Content Creation