Invisible North

Air New Zealand: Escape The ORDinary

Air New Zealand and MWWPR were looking to announce their new direct flight from Chicago to Auckland in a big way, that captured the attention of the Chicago community and highlighted the best that New Zealand and Australia has to offer.

We dropped shipping containers into Pioneer Court to deliver a fully immersive pop-up experience, including a one-of-a-kind infinity room with panoramic sound, tactile elements, and dynamic video content of iconic New Zealand landscapes and scenes of Australia. Additional shipping containers included the dynamic experiences of Kiwi-inspired cuisine offerings and an in-flight simulation.

The uniquely Kiwi experience was a huge success, truly showcasing why Air New Zealand is a "Better Way to Fly". Not only did the brand have direct contact with more than 2,000 consumers, it generated top-tier media coverage in Chicago and beyond.

Core Services

Creative Direction + Design
Film + Content Creation
Integrated Production