Sonos
Sonos Ace Global Launch
Sonos needed to strike the right chord to launch its highly-anticipated wearables, the Sonos Ace headphones.
To give the Sonos Ace the launch moment they deserved, we designed a fresh, bold campaign that positioned the headphones away from tech and into the realm of fashion and style instead.
Core Services
- Account Management
- Creative + Brand Strategy
- Creative Direction + Design
- Film + Content Creation
- Web3 Talent Partnerships
To bring high fashion flair to a high tech launch, we tapped the multi-talented musician Suki Waterhouse to star in our editorialized campaign. The campaign included a feel-good TVC spot with the track “My Fun”.
The central TVC spot and additional photography were entirely shot and produced in TriBeCa by our in-house content team.
We also built out a vibrant OOH campaign that landed in key fashion cities, from London to New York. Showing up on billboards, bus wraps, and subway signage, the OOH spots were accompanied by audio spots that elevated every visual with a sonic touch.
To further mark the arrival of Sonos Ace, we created an additional social CGI campaign, where we overlaid the Sonos Ace over photorealistic CGI icons of Big Ben and the Statue of Liberty, turning a social stunt into a grand-scale virtual try-on moment.
Our global 360º campaign, which was completed from briefing to execution within a 14-week window, marked the Sonos Ace as a new challenger in style and sound.
