NESPRESSO
Summer of Nespresso
For their special, limited-edition collection with Pantone, Nespresso wanted to embody the essence of a Mediterranean summer and get Nespresso users to embrace the refreshing chill of iced coffee.
We took Nespresso off the counter and hit the road for a mini summer tour, popping up in key locations across the US and bringing the refreshing taste of Nespresso from the seaside to the lakeside.
Core Services
- Brand Partnerships
- Creative Direction + Design
- Creative Strategy
- Experiential Marketing
- Film + Content Creation
- Integrated Production
We stopped at two locations, with our first summer tour stop at the Marram Hotel in Montauk. There we built an iced-coffee beach club that channeled the essence and energy of the Mediterranean. Across three days, guests sampled over 650+ iced coffees in the morning and iced coffee coconut cocktails in the evening.
We kept the summer energy going in Chicago, showing up at Pitchfork Festival with the Nespresso Lounge, where guests could sample a menu of Nespresso flavors, relax and find respite from the heat, and purchase fresh iced coffee cocktails like Nespresso Martinis.
